Phocuswire - February 28, 2025
The full-year 2024 financial reports of the online travel giants Airbnb, Booking Holdings, Expedia Group and Trip.com Group reveal sales and marketing investment of $17.8 billion in total in 2024, up a cool billion from 2023’s figure.
The investments by the four largest global travel entities to acquire customers and strengthen their brands sets a new record and demonstrates the ferocious competition in the market as the intermediaries continue to battle against each other, as well as with suppliers, for customers.
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