FOR IMMEDIATE RELEASE
Relationship Focuses on Advancing the Business of Travel
Washington, D.C, March 04, 2025 – Travel Again Advisory, a leading B2B consulting firm dedicated to driving growth and transformation in the travel industry, today announced that it has signed a strategic partnership agreement with Phocuswright, the foremost authority in travel research, media, and events. This collaboration empowers Travel Again Advisory to deliver even deeper insights and cutting-edge strategies to its global roster of clients, further solidifying its position as a trusted partner in navigating the evolving travel ecosystem.
Under the terms of the agreement, Travel Again Advisory becomes Phocuswright’s strategic consulting provider allowing enhanced access to Phocuswright’s robust research, data, and event platform. Phocuswright—well known for its benchmark research and premier industry events—will collaborate closely with Travel Again Advisory to share market insights, cultivate thought leadership, to address the most pressing challenges and opportunities in the travel sector. In turn, Travel Again Advisory’s clients will benefit from enriched market perspectives, forward-thinking innovations, and the strategic guidance needed to succeed in today’s rapidly shifting landscape.
Key Highlights of the Partnership
Industry-Leading Consulting Practice: Drawing on Phocuswright’s research expertise, Travel Again Advisory will offer clients uniquely tailored strategies that address operational, technological, and consumer-driven shifts in the market. 
Enhanced Research & Insights: Travel Again Advisory will leverage Phocuswright’s in- depth research and data-driven analytics to deliver tailored, actionable recommendations for clients in every segment of the travel industry.
Joint Thought Leadership Initiatives: The two organizations will collaborate on thought leadership guidance and content, while integrating joint expertise into key discussions and high-profile sessions at industry events.
Exclusive Event Access & Networking: The agreement facilitates Travel Again Advisory’s participation and thought-leadership presence at Phocuswright’s events, giving Travel Again Advisory’s clients exceptional access to joint networking opportunities and the latest innovations shaping the travel sector.
“This partnership marks a significant step forward for Travel Again Advisory as we continue to broaden our suite of data-backed consulting services for companies worldwide,” said Mike McCormick and Ed Silver, Founding Partners of Travel Again Advisory. “Phocuswright is a renowned leader in travel research and industry events, and through our new relationship, we will extend unparalleled insights and capabilities to our clients, helping them to thrive in a changing landscape and pave the way for sustainable travel innovation.”
“We are delighted to welcome Travel Again Advisory to our extended network of collaborators,” said Pete Comeau, Managing Director at Phocuswright. “The travel industry continues to undergo a period of remarkable change, and by combining Phocuswright’s market intelligence with Travel Again Advisory’s consultative strength, we look forward to fostering more resilient, forward-looking businesses in the travel realm.”
Travel Again Advisory remains committed to fueling growth for clients by combining trusted expertise with forward-thinking partnerships. For more information on how Travel Again Advisory can support your organization’s journey, please contact:
Mike McCormick (mike.mccormick@travelagainadvisory.com) Ed Silver (ed.silver@travelagainadvisory.com)
About Travel Again Advisory
Travel Again Advisory is a premier B2B consulting firm specializing in the business of travel. With a focus on data-driven strategies, innovative solutions, and tailored support for travel organizations, Travel Again Advisory helps global clients navigate industry challenges and unlock new avenues of sustainable growth. To learn more, visit Travel Again Advisory.
About Phocuswright
Phocuswright is the travel industry’s definitive authority on research, events, and media—powering smart decisions with unmatched insights. We decode market trends, track consumer behavior, and spotlight industry innovation, giving travel leaders the data and intelligence they need to stay ahead. From cutting-edge research to high-impact events and strategic partnerships, Phocuswright is where the industry connects, learns, and leads. For more information, visit Phocuswright.
Comments