Dave Hilfman

Former SVP Worldwide Sales — United Airlines
Board Advisor — Travel Again Advisory

Dave is a widely respected and well-known travel industry and airline commercial leader. He served eight years as SVP Worldwide Sales at United Airlines, after holding the same role at Continental Airlines prior to the merger. Recognized with multiple industry honors, he advises boards and trade organizations on strategy and partnerships.

Past Companies & Roles

  • Eastern Airlines — Sales leadership (early career)
  • Continental Airlines — SVP Worldwide Sales
  • United Airlines — SVP Worldwide Sales
  • Direct Travel — Board of Directors
  • GBTA — Interim Executive Director (2020)
  • Traverse Technologies — Board of Directors (Current)

Select Accomplishments

  • Led a global sales organization of 800+ at United; stewarded corporate/TMC revenue worldwide
  • BTN ’25 Most Influential’ (multiple years), Travel Weekly Lifetime Achievement, GBTA ICON Award
  • Interim Executive Director at GBTA (2020)
  • Board service at Direct Travel

Industry & Market Focus

Travel sectors: Airlines, Corporate Travel, TMCs, Partnerships

Markets: North America, Global corporate accounts

Specialties: Enterprise Sales, Channel Strategy, Leadership & Advocacy

Signature Strengths

  • Global sales strategy & enterprise partnerships
  • Corporate travel & TMC relationships
  • Commercial team leadership at scale