Leadership Team

Julie Shainock

Global Managing Director – Travel, Transport & Hospitality — Microsoft

Board Advisor — Travel Again Advisory

Julie Shainock

Julie is a recognized global technology and travel leader with deep expertise in digital transformation, cloud strategy, and customer engagement across airlines, hospitality, and transportation. As Microsoft’s Global Managing Director for Travel, Transport & Hospitality, she partners with C-suites and boards worldwide to shape next-generation platforms and ecosystems.

Past Companies & Roles

  • Microsoft — Global Managing Director, Travel, Transport & Hospitality (current)
  • IBM — Director of Global Travel and Transportation Industry Solutions

Select Accomplishments

  • Leads Microsoft’s global travel and hospitality portfolio, shaping digital strategies for top airlines, hotel groups, and transport leaders
  • Previously held senior sales and leadership roles at IBM, driving enterprise adoption and large-scale partnerships
  • Frequent keynote speaker and industry advisor on technology’s role in shaping the future of travel

Industry & Market Focus

Travel sectors: Airlines, Hotels, Hospitality, Transportation, Technology

Markets: Global

Specialties: Cloud/AI Strategy, Customer Engagement, Digital Transformation, Partnerships

Signature Strengths

  • Cloud, AI & digital transformation strategy
  • Customer engagement & data-driven personalization
  • Global partnerships & enterprise account leadership
  • Cross-sector innovation in travel & hospitality

Meet The Team

Operators First, Advisors Second

Travel Again Advisory was founded by travel and hospitality industry veterans, not generalists. See how we help travel companies through travel and hospitality M&A and strategic consulting.

See the Full Team